Convenience is paramount for Screwfix’s busy customers. The trade demand quick and easy access to a broad range of competitively priced products, and Screwfix Sprint is industry-leading in providing another option for customers to get their job done quickly, affordably and right first time.

 The campaign, signed off with the line: ‘Don’t stop. Sprint.’, brings Sprint to life through a tv advert showing a tradesperson ordering on the Screwfix app, then dancing through the site with his team to the tune of ‘Break My Stride’ by Matthew Wilder.

The classic track is an 80’s earworm, deliberately chosen to help plant the campaign onto construction sites all over the country. Together with the dance moves it’s also the hook of Screwfix’s social media influencer campaign, designed to amplify the message and underline the authenticity of the brand.

Jack Wallace, marketing director, Screwfix, commented: “With Sprint, Screwfix is meeting the growing demand from UK tradespeople for affordable, high-quality products in their hands quickly.

“For busy tradespeople, time is literally money and finding the time to pick up an essential and often unplanned item is an inconvenience that can also have an impact on project schedules. With Sprint available in over 320 Screwfix stores across the UK and just a £5 delivery charge, customers no longer need to sit in traffic when the unexpected happens, they can have it delivered where they are in 60 minutes or less.”

The integrated campaign was created by creative and innovation agency Five by Five.

Annabel Mackie, managing director, Five by Five, comments: “We’re proud to have delivered a campaign that is packed full of entertainment while still clearly conveying the core message of Sprint’s benefits as well as remaining true to the authenticity of the brand and its customers.” 

Over 30,000 Screwfix customers have already utilised Sprint’s convenience, with up to 80% being tradespeople.