Leyland and paint giant AkzoNobel pledged to donate £1 each for every tin of Dulux Trade or Dulux Heritage sold of 750ml or more over two weeks in December. The campaign included both in-store and online sales.

Tradespeople and home improvers rose to the challenge, buying thousands of paint tins to generate a considerable donation.

The money will be used by St Mungo's, the second largest homelessness charity in the UK, to help the nearly 5,000 people sleeping on the streets of London—a 42% increase on the same period last year.

Martin Hastings, CEO at Leyland, said: “Along with our friends at AkzoNobel, we are delighted to be able to make this significant donation to St Mungo’s.

“It’s desperately sad that almost 5,000 people are sleeping on the streets of London, particularly during these cold months. St Mungo’s is committed to reducing that number by going out every night, finding people sleeping rough, and helping them get into safe accommodation.”

St Mungo’s operates at the frontline of the homelessness crisis, providing essential services to those experiencing or at risk of homelessness.

Amongst its services, St Mungo offers a construction programme that equips people with qualifications in skills like painting, wallpapering, plumbing, and dry lining.

These accredited courses pave the way for participants to secure employment, often through connections with construction firms, helping individuals rebuild their lives with confidence and stability.