Joel Bardall and TVJ discuss turbo-charging your business with social media
Posted: Tuesday, January 16th, 2024
On this week's show, Joel Bardall and Todd Von Joel are joined by Jon Mears to discuss how to use social media to market your painting & decorating business and build your client base. Mears, author of two books on marketing trade businesses, shares essential tips for getting started and creating engaging content while at work. For Mears, knowing who your target customer is vital. "Define who your ideal customers are and then devise a strategy around attracting them." James Reeve from Royal Spa Decoration also joined the show, to share his experience of setting up his business. "In the initial days, it was hard to make vast amounts of money. However, if you can build a customer base, it offers longevity in the long run." He also emphasised the importance of sorting out your tax and insurance, such as public liability and a waste carriers’ licence. Today's episode followed on from last week's show that offered pointers on gaining experience, building up tools, sorting transport, and presenting a good image. Listen to the podcast here.
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