Proud to partner the trades, Jewson is building towards its vision to be ‘the most trusted’ builders’ merchant for UK tradespeople.

It introduced the refreshed visual identity, website, branch signage and truck branding at Jewson Live On Tour in Birmingham on Friday 26 April – an event designed to bring together customers, suppliers and colleagues with a celebrated programme of industry news and product innovation.

Jewson’s identity has been refreshed to reflect its improved value proposition which provides the range of high-quality products and services that customers are looking for.

The branding also adopts ‘Anton’ – a visual personification of the hard-working builder who is at the forefront of STARK Group, the parent company of STARK Building Materials UK (STARK UK), which acquired Jewson in March 2023.

The introduction of Jewson’s new brand identity forms part of STARK UK’s Trust in Better strategy and symbolises the improvements the company has been making to its value      proposition for customers, including range, availability, price and distribution enhancements.

At the outset of the refresh, customers will see the new brand reflected on the Jewson website, along with regular communications, from delivery notes and invoices to the website and welcome packs.

The brand will be rolled out in a phased manner, with the new Jewson brand coming to life in branches, too, from promotional materials and bulk bags – which are made from 30% recycled materials – to property refurbishments and delivery trucks.

The new truck design was voted for by 70% of Jewson’s drivers – a commitment by the company to recognise and celebrate its colleagues.

Jewson’s branches are benefiting from a comprehensive investment programme, ranging from light-touch improvements, offering a better, healthier, and persistently safe working environment, to substantial refurbishments and new purpose-built ‘Branches of the Future’, offering the UK’s tradespeople a different builders’ merchant offering.

Complementing the launch of Jewson’s new brand is the relaunch of Build Aviator, Jewson’s estimating service, delivered by its team of construction experts to free up customers’ time so they can use their time where it matters most – with their own customers’ projects.