Fix Radio signs deal with IRN and Sky
Posted: Monday, November 21st, 2022
Fix Radio has overhauled its news and sports coverage with a partnership deal with Independent Radio News (IRN) and Sky News. From mid-November the Builders Station switched to the IRN/Sky news service, for its hourly news and sports bulletins. “We’re constantly assessing the needs of our trade audience and looking for ways to improve the station,” said Fix Radio’s head of station, Sean Coleman. “Signing with IRN and Sky was a no-brainer – they are a market leader,” he added. In particular, the syndication agreement helps Fix Radio vastly improve its sports coverage. Under the terms of the deal, Fix Radio has greater access to Sky Sports network and is able to update its sports bulletins, seven days a week. “Given our audience of tradespeople, having the best possible sports coverage was hugely important for us, especially with the FIFA World Cup starting this month,” said Coleman. “Sports is a constant topic of conversation for tradespeople on-site, in the van and when they’re out with their mates,” he added.
Trending Stories
-
Essex electrician has roundabout signs rejected
A sparkie’s bid to sponsor signs on two roundabouts has been refused by planning chiefs who described them as “clutter”
-
Barbie caused a ‘worldwide’ shortage of pink paint
Barbie needed so much fluorescent pink paint that it caused a worldwide supply shortage for an entire company
-
Builders find body of man murdered in the 1960s and buried in back garden
A woman who bought a South London house was left horrified after builders discovered the body of a man murdered in the 1960s and buried in her garden 14 months after she moved in
-
'Government insulation scheme ruined my home'
A home-owner said his flat has been ruined by black mould caused by a government "green" insulation schem
-
Builder celebrates lottery win by buying his coworkers bacon butties
A builder from Milford Haven who won big on the lottery celebrated his victory by treating all his workmates to a round of bacon rolls
Comments
Add a comment