Fix Radio builds loyal audience with upbeat ‘at work’ soundtrack
Posted: Thursday, November 24th, 2022
Fix Radio’s upbeat soundtrack and on-point conversation topics continue to drive audience growth and engagement. A month after releasing its third quarter listenership figures, the Builders Station continues to win new listeners, The station’s Instagram channel has seen loads of listeners post their support in recent weeks. “It’s great to see so many people engaging with our brand,” said Sam Ridgway, head of digital, Fix Radio. “We’re seeing that there is real appetite for our brand within the trade and we are seeing that reflected in our engaged social media audience,” he added. Fix Radio has a following of 28,000 on Instagram, 42,000 on Facebook and another 17,500 on TikTok. The growing social media audience compliments the station’s recently released monthly reach figures. In November, the Builders Station released audited numbers from Nielsen that showed a weekly reach of 146,000 tradespeople and a monthly reach of 211,000 tradespeople in Q3. New figures are expected early in the new year.
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