Canmesty is a month-long initiative that aims to drive awareness of the free can recycling service.

Dulux Decorator Centre will be:

• Aiming to recycle as many paint cans as possible during May to support its wider sustainability goals
• Drive awareness of its free, easy and convenient can recycling service available all year round, which accepts any brand of paint can, to support customers in achieving their sustainability credentials and reducing waste being sent to landfill
• Working closely with its recycling partner to give empty paint cans a new lease of life
• Running an exciting competition, with each empty paint can recycled equalling one entry into a prize draw to win one of five product bundles containing hero Dulux Trade sustainable lines and other goodies
• Encouraging customers to drop off empty paint cans at their local Dulux Decorator Centre or organise a collection during a scheduled product delivery

It has set the goal to triple the number of cans recycled through its scheme by 2025. This forms a key part of Dulux Decorator Centre’s sustainability commitments to reduce waste.

The company is also aiming to reduce its carbon and positively impact the UK population as part of its goals.

Dulux will be showcasing a convenient free can recycling service to inspire customers to make can recycling part of their everyday routine not just in May but across the year.

The can recycling service, in partnership with Veolia, is available all year round, which allows customers to drop off their empty paint cans from any brand to be recycled, or organise a collection during a scheduled product delivery, to reduce the amount of waste being sent to landfill.