Both initiatives have been started after survey data from Checkatrade revealed a growing demand for schools to provide more advice on careers in trades, RCI Mag reported.

A total of 24% of respondents aged between 14 and 25 said there was too much focus on further education and university, while 21% said there was a lack of information about the possibilities in vocational jobs like the trades. 

A campaign called ‘Get In the Game’ will gamify the industry by reimagining tradespeople in superhero gaming skins, turning tasks like wiring, brickwork and carpentry into ‘point of view’ videos.

It will look to gather CVs from young people, connecting them to great opportunities with employers. 

Meanwhile, a careers programme for schools called ‘Try a Trade’ has also been launched. Delivered with educational organisation Amazing Apprenticeships, it will help schools educate learners about trades careers, as well as provide educational experiential days for year 10 and 11 students.

This campaign is part of a wider new programme called ‘Get In’. This aims to capture young people’s imaginations, and their CVs, then connect them to apprenticeships and careers with trade businesses on the Checkatrade platform, as well as large trade employers and SME trade businesses.

The campaigns have been launched after the Trade Skills Index report released earlier this year highlighted an “urgent and alarming” shortage in the trades.

According to the report, the UK will need almost a million new plumbers, bricklayers and other tradespeople by 2032, just to keep pace with demand.