BMF launches Building Material Careers campaign
Posted: Friday, February 7th, 2025
The national launch of the Building Materials Careers campaign, led by the Builders Merchants Trade Association, the Builders Merchants Federation, was unveiled in London on February 5, Builders Merchants’ Journal reported. The programme to attract recruits with the diversity of skills needed for the future success of the Building Materials sector is the culmination of more than two years of cross-industry collaboration. The 2025 campaign will connect with all target audiences, from school leavers and influencers on younger people taking their first steps into work to career changers and those with skills to bring from another sector. It will use both mainstream and social media channels, direct engagement via open days, school and college visits, apprentice and careers exhibitions, and every BMF channel, including its Young Merchant Group, Ambassadors, and newly appointed Social Media Influencers, to amplify campaign messages. Almost 300 companies have already engaged with the programme, many sharing their own experiences and career journeys on the dedicated bmcareers.com website, the central hub of the campaign that provides a window on the opportunities available. A National Launch Action Pack, available to BMF members, is another element designed to build a consistent identity for Building Materials and increase its visibility to those outside the sector as a strong employment sector brand that embraces equity, diversity, and inclusion.
Trending Stories
-
Essex electrician has roundabout signs rejected
A sparkie’s bid to sponsor signs on two roundabouts has been refused by planning chiefs who described them as “clutter”
-
Barbie caused a ‘worldwide’ shortage of pink paint
Barbie needed so much fluorescent pink paint that it caused a worldwide supply shortage for an entire company
-
Builders find body of man murdered in the 1960s and buried in back garden
A woman who bought a South London house was left horrified after builders discovered the body of a man murdered in the 1960s and buried in her garden 14 months after she moved in
-
'Government insulation scheme ruined my home'
A home-owner said his flat has been ruined by black mould caused by a government "green" insulation schem
-
Builder celebrates lottery win by buying his coworkers bacon butties
A builder from Milford Haven who won big on the lottery celebrated his victory by treating all his workmates to a round of bacon rolls
Comments
Add a comment