B&Q Tradepoint places genuine tradespeople in brand campaign
Posted: Thursday, September 12th, 2024
TradePoint, the home improvement retailer’s trade brand, launched its first brand campaign in five years – ‘For the Trade’, Electrical Times reported. Featuring real tradespeople, the ‘For the Trade’ campaign celebrates tradespeople's expertise and knowledge, making them front and centre of the campaign assets. The campaign encourages trade professionals to shop more of their whole job at B&Q TradePoint. To showcase its comprehensive offering and the fact that B&Q Tradepoint has everything tradespeople need, no matter the job, B&Q TradePoint, in partnership with Uncommon Creative Studio, has created the ‘For the Trade’ campaign, which includes a series of visual assets and short films. The three short films feature actual tradespeople reciting a list of goods needed for specific trade jobs in ‘builders tongue’. The films are accompanied by a series of key visuals, again featuring tradespeople with a list of tools, materials, and supplies needed for various jobs. B&Q TradePoint’s ‘For The Trade’ campaign launched on 9 September and will be live across TV and VOD throughout September.
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