In a poll of 2,000 consumers, commissioned by Deconstruction claimed that 69% of UK adults wouldn’t want to work in the industry.

Alarmingly, the report also said that nearly 80% of UK students between 18 and 24 wouldn’t consider a career in building.

The broader perception among those polled was that jobs in the sector are dirty , stressful and unsafe.

Ryan Jones, founder of Deconstruction said: “Construction’s dirty secret is its poor reputation, perception and image blocking the desire for people to enter the sector.”

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The Labour party needs to support ‘small builders’ if its plans to get Britain building again are going to be realised, warned the Federation of Master Builders.

Brian Berry, chief executive for the trade body broadly welcomed Labour’s plans for a decade of “national renewal”. But, he cautioned it was essential “that local builders are part of the process.”

“By bringing SMEs on board with new town development… will ensure high quality and diverse housing is delivered, while creating…. vocational skills opportunities.”

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A builder fell down an eight-foot trench last week and had to be rescued by firefighters.

The builder, who hasn’t been named, was stuck down in the hole on a site in Essex for six hours.

Despite being cold and uncomfortable, the builder was conscious and breathing.

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